Colorful Kitchen
Collectibles
by Bob Brooke
Every American kitchen had a least some of these
handy-dandy doodads. Each utensil had one use, so housewives had to
buy a large number of them to take care of all the tasks a typical
kitchen required. And, yes, some of them may be somewhat valuable—at
least the rarer ones.
These
early 20th-century kitchen gadgets have a strong
relationship to today’s "As-seen-on-TV" gadgets,
advertised on many of the retro channels. Take the one-hand blender.
Except for its streamlined shape and lack of a colored handle, it’s
very similar to the one-handed eggbeater that worked with an
up-and-down motion, similar to a top, created in 1909 by Benjamin T.
Ash and Edward H. Johnson of upstate New York. It puts a new spin on
the old saying, "What goes around comes around."
But why the colorful handles? Brightly painted
cooking utensils of the 1920s brought the first dab of color into
American kitchens. Apple green led the cutlery color wheel, followed
by Mandarin red. But manufacturers also produced wooden handles in
white, blue, black, or yellow, and sometimes two-toned with ivory
stripes.
All these utensils—from food mincers, pitters,
and corers to spiral whisks, ice picks, and jar lifters—eased even
the most basic of the housewife's culinary chores. Ingenious kitchen
gadgets made exacting tasks—such as defining the outer edges of a
piecrust with a pie crimper—a pleasure. Colored handles only added
to their attraction.
Kitchen
gadgets, from spoons to mashers, were originally all-wood, simply
carved, and shaped to meet various purposes in the kitchen. Pie
crimpers are a good example. Whalers often carved them of whale ivory
for their wives and sweethearts back home. By the 20th
century, makers introduced metal with the wood and a sea of new items
appeared in homes.
Black was the first "color" used to paint
wooden handles, then white, just prior to 1920. It wasn’t until the
late 1920s that other colors began to appear and continued in use
through 1950, when plastic handles took over.
The history of colored cooking aids directly
parallels that of the emerging automated kitchen. Prior to the
industrial revolution, agateware offered lackluster, all-white
kitchens their only hint of color. Kitchenware, dishes, pots, and
other items were also plain and unimaginative. Utensils—in their
bare steel frames plated with tin, nickel, or chrome, and later
stainless steel were just as pallid until color came along.
It happened around 1927. Competition was
everywhere, especially in real estate. To attract buyers, builders
resorted to gimmicks such as using pink and blue tiles, instead of the
traditional white, in bathrooms. The tiles were a hit—an indication
that America applauded merchandisers' efforts to add vibrance to
homes. Houseware manufacturers quickly responded. A color revolution
in the kitchen had begun, and it hasn’t let up yet.
By
the end of the decade, the "Color Craze" had replaced the
"White Enamel Era," so-called by women's and home-fashions
magazines. Department stores such as Abraham & Straus, Macy's, and
Wanamaker's led the market selling utensils and other kitchen
paraphernalia in color. Sears Roebuck, Kresge, Spiegel, and F. W.
Woolworth—also retailers catering to middle class housewives—offered
serving trays, canisters, spice sets, breadboxes, clocks, scales,
garbage cans, dishes, and even dustpans to eager homemakers.
Kitchen-tool manufacturing was widespread in the
early part of this century. Many small businesses produced all types
of labor-saving devices with and without color. Acme Metal Goods Mfg.
Co., of Newark, N.J., and Bromwell Wire Goods, in Cincinnati, Ohio,
were only two.
But
antiques dealers say the name on utensils that probably pops up more
often than others is A & J Mfg. Co., of Binghamton, N.Y. Colored
utensils from A & J are widely available at flea markets and
antiques shows and shops simply because these products proliferated
nationally and internationally in the kitchen-cutlery market for about
40 years. Stamped into the tool's metal, their trademark is a diamond
shape with the Monogram "A & J" superimposed on the
utensil.
A & J began humbly in 1909 in the homes of
Benjamin T. Ash and Edward H. Johnson, who lived in rural upstate New
York. After creating and marketing their first product—a one-handed
eggbeater—they added numerous other kitchen gadgets with natural
wooden handles to their product line. By 1918, A & J had moved to
a commercial building and employed 200 workers who cranked out some
four million tools annually.
A
& J was the first to offer knives, spatulas, ladles, and other
items in one package. In 1923, the company entered the toy market,
producing its regular kitchen items in miniature, with the same
colored handles, for young girls. The half-sized eggbeaters, waffle
irons, strainer spoons, and rolling pins were exact replicas of the
ones Mother employed. Johnson's intent with the company's line of
Mother's Little Helper Kitchen Tools for Little Cooks and Bakers was
to familiarize future housewives with the A & J name so they would
buy the company's products when they grew up and had a home of their
own. The strategy worked.
A & J was so successful that Edward Katzinger,
founder of Ekco, bought the company in 1929 and moved it to Chicago in
1931. Ekco kept the A & J trademark and line until the 1950s, and
sold the toys until 1937.
So while some of the items advertised on TV today
may seem futuristic, their purpose is the same—to make life (sic)
easier with less work for not only mother, but anyone who cooks.
PHOTO CAPTIONS: (From top to bottom)
Cookie cutters from the 1950s.
A hand wisk from the 1930s.
A collection of vintage kitchen utensils from the 1940s and 1950s.
A grouping of kitchen utensils from the 1940s.
An assortment of wooden and metal kitchen gadgets.
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